Pershing celebrates 40 years with ABYS Yachting

40 years of innovation and power for the Ferretti Group's Pershing brand | ABYS YACHTING

In 2025, the Pershing shipyard celebrates 40 years of history, innovation and power!

For over 15 years, ABYS Yachting has had the privilege of being the Exclusive Importer in France of this iconic brand, dedicated to luxury sports yachts. But also of the Ferretti Yachts and Custom Line brands. A long-standing partnership with the Ferretti Group, which has become a benchmark in the world of top-of-the-range motor yachts.

This partnership is the embodiment of excellence and high standards on the French Riviera, with a shared ambition: to continue to make speed and design enthusiasts dream. This year will be punctuated by a series of not-to-be-missed events... and some exciting new additions!

A brand born to push back the limits

Founded in the early 1980s by three friends: Tilli Antonelli, Fausto Filippetti and Giuliano Onori, the company was originally dedicated to repairing glulam boats. The turning point came in 1985 with the creation of the Pershing 45, the fruit of a visionary collaboration with designer Fulvio De Simoni. This innovative model, combining the speed of an offshore with the comfort of a motoryacht, marked the beginnings of a brand destined to redefine the standards of sports yachting: extreme performance, bold design and ever more advanced onboard technology.

Pershing quickly became synonymous with controlled speed, racy elegance and uncompromising comfort. Each model is designed to offer a unique sailing experience, for lovers of thrills and sculpted lines. While this 40th anniversary is an opportunity to look back on a remarkable career, it is above all a chance to reaffirm the Pershing philosophy: experience the thrill of the sea!

Continuous innovation with revolutionary models

For forty years, Pershing has been constantly innovating. With surface thrusters, gas turbines, triple engines and integrated hydraulic gangways, the brand is often ahead of its time. It has been able to anticipate the expectations of a demanding clientele, both in terms of performance and interior architecture.

Its two current ranges illustrate this evolution perfectly:

• Generation X (5X, 6X, 7X, 8X, 9X): a perfect blend of lightness, power and aerodynamic lines.
• The GTX range (GTX116, GTX80 and the new GTX70): a new vision of the Sport Utility Yacht, combining generous volumes and agility.

With an 84,000 m² production site in Mondolfo, unique expertise in top-of-the-range finishes and an ever more ambitious fleet, the Italian brand continues to write the future of sporty motoryachts.

2025: a year of events and promises

To celebrate this exceptional anniversary in style, Pershing and ABYS Yachting have planned a series of exclusive events throughout the year. Private test-drives, VIP meetings, presentations of iconic models or previews... The Mediterranean will be the scene of unique events, reserved for a passionate and curious clientele.

Among the highlights was the eagerly awaited launch of the Pershing GTX70, a revolutionary new model combining power, sporty design and optimised living space. With this model, Pershing once again confirms its ability to redefine the contours of yachting today and tomorrow.

ABYS Yachting, exclusive partner in France since 2009

Representing a brand as iconic as Pershing is a commitment we have been proud to make for over 15 years. Based in Antibes and present throughout the French Riviera, the ABYS Yachting team supports enthusiasts at every stage of their project: tailor-made advice, sea trials, yacht management, refits and second-hand sales.

Our in-depth knowledge of the French and international markets, combined with the trust placed in us by the Ferretti Group, enables us to offer an exclusive and responsive service. Being Pershing's ambassador in France also means representing an icon of Italian sports yachting, offering our customers an extraordinary maritime and human experience.

ABYS Yachting is proud to be working alongside this yachting legend to promote its colours in France.