Selling Your Yacht Internationally: ABYS Yachting’s Expertise

Selling your yacht internationally: ABYS Yachting's expertise

Selling a yacht today is no longer limited to finding a local buyer. The market has become global, digitalized and highly competitive.

In this context, reaching an international clientele requires a precise distribution strategy, a trusted network and professional tools. This is exactly what ABYS Yachting offers: to transform your yacht into a truly global showcase, with dedicated support every step of the way.

Global Visibility on the Best Platforms

From the moment a yacht is listed for sale, it benefits from priority exposure on the official ABYS Yachting website, with a carefully structured listing in both English and French, high-quality visuals, and a detailed technical sheet. This well-referenced platform is the foundation of our marketing strategy.

We then relay this content to the industry's top resale platforms: YachtWorld, Annonces du Bateau, Yacht Market and Mondial Broker. These international portals, some English-speaking and some bilingual, ensure maximum exposure to qualified buyers in Europe, North America and the Middle East. This strategy is reinforced by an active presence on our social networks (Instagram, LinkedIn, Facebook et Youtube). 

For exceptional yachts, and upon specific request, we also collaborate with renowned industry media such as Boat International or SuperYacht Times, to further increase visibility with an ultra-premium audience.

A Dedicated Communication & Marketing Service

A well-presented yacht sells better... and faster! At ABYS Yachting, a communications and marketing department is dedicated to enhancing the value of each unit. This includes :

• Professional photos taken in-house to highlight the yacht's lines and details,
• Immersive videos, sometimes shot during on-board events (such as the La Napoule Boat Show),
• Camera and drone shots, produced by expert service providers when the project calls for it.

This content is then distributed on the right platforms and integrated into customized campaigns to capture the attention of potential buyers on an international scale.

Immersive photo / video shooting
of yachts for sale by ABYS Yachting

Presence at Major International Events

Being visible also means being physically present in the right places. That’s why ABYS Yachting takes part each year in the major international yachting events: the Cannes Yachting Festival, Monaco Yacht Show, Palm Beach Boat Show, Salone Nautico di Venezia, among others. There, we showcase yachts for sale, engage with potential buyers, and organize private onboard visits.

We also create and take part in our own private events, such as those held in Mandelieu La Napoule or Nice during the ECPY (European Committee Professional Yachting ) meetings. And we do this in a way that enhances the opportunities for professional networking in an exclusive setting, for our pre-owned yachts for sale, to showcase pre-owned yachts.

High-End Press Visibility

At ABYS Yachting, we complement our digital strategy with a targeted selection of high-end press placements. This presence is designed to reflect our premium positioning and meet the specific expectations of our clientele. We work with prestigious specialist and lifestyle publications such as Neptune, Yachts by Neptune, Côte Magazine, and Four Magazine.

These publications, distributed in strategic locations (palaces, private lounges, prestigious marinas…), reinforce your yacht’s visibility among an ultra-qualified readership.

Alongside digital channels, this approach ensures consistent, refined, and well-managed communication—true to our standards.

Advertisement in Neptune magazine
& other specialized & lifestyle magazines

Strong Partnerships Worldwide

In addition to our status as the Exclusive France Dealer for the Ferretti Group, we work daily with partner brokers across Europe and beyond. This co-brokerage model allows us to multiply opportunities by sharing key information with trusted professionals.

Thanks to this structure, we have successfully closed multiple remote sales in collaboration with international brokers—all while providing our sellers with the same high level of follow-up and confidentiality.

Our strength also lies in coordination: our finance, accounting, and legal team monitors each file daily, ensuring a smooth and secure process, regardless of the buyer’s country of origin.

Personalized, Human Support

Selling your yacht with ABYS Yachting means receiving personalized support based on trust and transparency. Each seller benefits from a dedicated point of contact who follows the entire process. We handle the document management, coordinate with technical experts, and adapt to the specific legal requirements of each country.

In other words, we simplify every step to ensure the sale is carried out under the best possible conditions, above all, with peace of mind.

A Global Strategy Focused on Results

When you entrust your yacht to ABYS Yachting, you benefit from more than just a brokerage service: you access a global sales strategy backed by a trusted international network, high-performing communication tools, and a team fully committed to your success.

From first contact to final signature, we do everything in our power to sell your yacht at the right price, in the right timeframe, and to the right buyer.

A team of enthusiasts, committed to
committed to helping you sell your boat

Do you have a yacht to sell? Let’s talk.
Our team is available to provide a personalized, confidential, and results-driven valuation.